by By Vishnu Ranjit Anam | Dec 8th, 2022

    Marketing During Recession & Global Indian Brands

     It was an absolute delight to host Dr Nirmalya Kumar, for a friendly Fireside Chat with our Dean, Dr Ranjan Banerjee. Dr Kumar is a Professor of Marketing at the Lee Kong Chian School of Business at Singapore Management University and a distinguished fellow at the INSEAD Emerging Markets Institute. He teaches Advance

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  • My Roadmap to BITSoM

    by Yamuna Chandran R | Oct 19th, 2022

    COVID changed all our lives in one way or the other. And for me it led me down the path of MBA.  

    At the outset it is the road often taken. But hear me out. I am a chemical engineering graduate who decided to pursue journalism right after college.

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  • Report on Tata Neu - India’s Most Coveted Launch

    by Saurabh Chhajed | Sep 8th, 2022

    One of the most high profile launches of 2022, Tata Neu from the Tata group, is expected to change the course of the Tata Group. The Super App guarantees the ‘ultimate’ shopping experience and offers discounts, rewards, and cashbacks. It is trying to leverage the trend in digitalization and online shopping along with the trust and equity of the Tata brand by providing a one-stop platform fo

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  • Zero-Sum to Win-Win: My Transformation at BITSoM 

    by Akash Rohit G | Sep 1st, 2022

    The past academic year was indeed a roller coaster of emotions and learning. The biggest takeaway has been how self-awareness has helped me develop my personality and mitigate my weaknesses.  

    A little backstory: I have been a co

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    by Yamuna Chandran R | Aug 5th, 2022

    It is not every day that life offers you a chance to experience Mumbai. The city of dreams. And also of traffic, 24/7 incessant rain, and a melange of cultures walking across streets brimming with the aroma of steaming hot vada pavs in every turn you take.

     It is also not every day that life offers you a chance to be a part of an institute like BITSoM. Now before I brag about this bran

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  • The Choice

    by Ronak Savla | May 5th, 2022

    It was the month of August 2020, when I finally decided to pursue an MBA. Before going further, allow me to tell you a bit about myself. I am an architect who is passionate about design and I have worked as an academic in an architecture school. I loved my job as I had the freedom to execute new ideas, but I was not happy with its progression financially. Pursuing higher education in business a

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  • A Conversation with Ms Lulu Raghavan: 11 Takeaways

    by Vinit Surana | Apr 28th, 2022

    “The arc of your day is the arc of your life” – Lulu Raghavan, Managing Director of Landor & Fitch India

    We were privileged to host Ms Lulu Raghavan at BITSoM for our first ever offline leadership talk. From her schooling, liberal arts education abroad and MBA in India, to her first job and how she fell in love with branding — the conversation covered it all. She also spoke abou

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  • Being a Part of the Design - Prof. Shankkar Aiyar in conversation with Gurucharan R

    by Gurucharan R | Apr 20th, 2022

    This is a transcript of Prof Shankkar Aiyar’s interview by our founding class student, Gurucharan. Prof Shankkar Aiyar is a prominent India-based political economy analyst, columnist, and author. He is a visiting faculty at BITSoM and teaches Politonomics

    Why does knowing public policy matter for MB

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  • Cracking the Essay Code

    by Arushi Pandey, Supriya Kamath, Pragya Sharaf, Nandini Malhotra, Manvi Singh and Meghashree Kar | Mar 8th, 2022

    An MBA (Master of Business Administration) school application journey can be daunting with multiple elements to work upon. The one element that takes the biggest chunk of time is drafting essays. These essays give the admission committee qualitative cues to gauge the applicant’s persona that goes beyond academics and work experience, to reveal the true motivation,

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  • Marketing Management: A Myth-Busting Eye-Opener

    by Abhiroop Mattiyil & Supriya Kamath | Feb 21st, 2022

    It would be an understatement to say that the Marketing Management course at BITSoM was a myth-buster. It was an eye-opener from the outset, challenging our traditional perceptions of marketing and making us see the subject in a whole new light. Whether it was the concept of marketing itself or Professor's new addition to the 4 business orientations — the ‘income statement orientation’

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