BIO

Daniel Ringel is an Assistant Professor of Marketing at the UNC Kenan-Flagler Business School. His work focuses on the connection between marketing and artificial intelligence. He is known for using machine learning and AI to study complex markets and consumer behaviour. His research has been published in leading journals, including Marketing Science and the Journal of Marketing Research.

Ringel works closely with industry partners and shares his research widely through talks, webinars such as “Foundation Models in Marketing” and interactive AI tools that explain his work in different languages. His practical impact has earned him major awards, including the EHI Science Award of the German Retail Institute and the German Science Award of the German Marketing Association.

He has created important courses in data science and AI for MBA and undergraduate students. His teaching connects modern machine learning methods with marketing theory to help students understand how AI can create new business opportunities. He has received the MBA All-Star Instructor recognition and the Weatherspoon Award for Excellence in Teaching. He also teaches a course that brings together business and computer science students to solve real-world problems.

Before entering academia, Ringel spent more than ten years in management consulting, focusing on marketing, e-commerce and information technology. He also founded a retail and wholesale business in the electric flight industry, with production in China.

He earned his PhD in marketing, summa cum laude, from Goethe University Frankfurt, where he also completed his MBA in partnership with Duke University’s Fuqua School of Business. He holds a BA in business and economics from Baden-Württemberg Cooperative State University.