BIO

Dr Meenakshi Balakrishna hold a PhD in Quantitative Marketing from University of California San Diego, Rady School of Management. Her research integrates microeconomics and marketing, with a focus on causal inference, time series analysis, and machine learning to address questions related to consumer behaviour and policy impact. Her job market paper, Unveiling Income as a Measure of Liquidity, rethinks income as a proxy for household liquidity; her work in the Journal of Empirical Legal Studies evaluates firearm market compliance. She previously worked at Target Corporation (Bengaluru).
Dr Balakrishna will teach Machine Learning at BITSoM. Prior to academia, she worked at Target Corporation, Bangalore, where she led strategic initiatives in merchandising and analytics. Her findings provide actionable insights for equitable policy design and credit risk evaluation.