MARKETING MANAGEMENT: A MYTH-BUSTING EYE-OPENER
It would be an understatement to say that the Marketing Management course at BITSoM was a myth-buster. It was an eye-opener from the outset, challenging our traditional perceptions of marketing and making us see the subject in a whole new light. Whether it was the concept of marketing itself or Professor’s new addition to the 4 business orientations — the ‘income statement orientation’ — the course gave us a novel take on the management of innovation, brands and customers by marketers.
