EXPLORING MY FIRSTS: FROM POWAI TO KALYAN
MBA – the three big words that lay so much weight that they have the power to change lives. After converting our BITSoM admissions, each and every one of us was nervous and perplexed about what lay ahead.
UNLEASHING POTENTIAL: MY TRANSFORMATIVE INTERNSHIP EXPERIENCE AT HINDALCO
Internships are often a pivotal part of a student’s journey, where they transition from theoretical knowledge to real-world application. My internship at Aditya Birla Group’s flagship company, Hindalco, in the Business Finance Department, was not just an experience but a transformational journey filled with learning, growth, and valuable contributions.
MORE THAN JUST WINNING: HOW CASE COMPETITIONS HELPED ME GROW AND LEARN
Ten months ago, I received admission to BITSoM and started connecting with my batchmates through common groups. Immediately, I was struck by imposter syndrome. I was amazed at how intelligent all of them were. Every day, there would be messages in the groups asking if anyone wanted to form a team to participate in case competitions. And here I was, not knowing what to do in a case competition nor what a case competition was.
IMAGINATIVE ADVERTISING: THE SECRET RECIPE BEHIND CREATING ICONS
In a world where we’re bombarded with ads on TV, social media, and even when we’re just walking down the street, it’s becoming increasingly difficult for brands to stand out. But with a little bit of creativity and a lot of imagination, brands can create ads that not only capture our attention but also leave a lasting impression.
THE THRILLING COMMENCEMENT OF AN MBA COHORT
As BITSoM welcomes its third batch of students on the campus, we are excited to share some interesting bytes from our Class of 2025.
A PEEK INTO THE BUSINESS OF FABRICS AND MARKETING AT THE ADITYA BIRLA GROUP
As an intern at the Aditya Birla Group, my time so far has been filled with exciting opportunities and hands-on learning experiences.
To begin, I was pleasantly surprised by the induction program at the Aditya Birla Group.
OVERCOMING OBSTACLES: A TALE OF TWO CAREERS
Last week, I had the pleasure of meeting a friend, P, who has recently completed her MD in Paediatrics. She currently works as a Senior Medical Officer at a renowned hospital in Mumbai. I met her through a social networking platform a few months ago.
60 MINUTES WITHOUT INTERNET: REFLECTIONS ON LIFE – A BIRD’S EYE VIEW
I am writing this while I am approaching Mumbai, at a speed of ~ 850 kpmh, an altitude of ~30,000 ft. It indeed is a bird’s eye view.
MARKETING DURING RECESSION & GLOBAL INDIAN BRANDS
It was an absolute delight to host Dr Nirmalya Kumar, for a friendly Fireside Chat with our Dean, Dr Ranjan Banerjee. Dr Kumar is a Professor of Marketing at the Lee Kong Chian School of Business at Singapore Management University and a distinguished fellow at the INSEAD Emerging Markets Institute. He teaches Advanced Marketing Strategy at BITSoM.
MY ROADMAP TO BITSoM
COVID changed all our lives in one way or the other. And for me it led me down the path of MBA.
At the outset it is the road often taken. But hear me out. I am a chemical engineering graduate who decided to pursue journalism right after college.