FOUNDERS CORNER
I didn’t set out to be a founder. I started in consulting — BCG, then KPMG — and later joined Freyr Solutions, a US-based firm, where I worked with the Head of US Business on the strategy team. My main project there taught me more than any classroom could: I analysed the profitability of roughly 3,500 projects and built the processes and tools that flagged margin erosion early, before it showed up on a P&L. Sitting with that much data, I learned that most business problems repeat themselves. Companies just don’t see the pattern in time.
The entrepreneurial itch came while the work was still going well. I explored real estate, then renewables — spent months on both, and walked away from both. Neither was the right fit, and knowing when to stop turned out to be as useful as knowing when to start.
Software was the third attempt, and this time the timing and the team both aligned. AI was moving from experiment to enterprise budget, and almost nobody was doing the consulting layer for it. Around then I met my co-founders: Sarthak, former Principal AI Architect for Aadhaar, who had already sold a startup to Tencent, and Gaurang, an investor with positions in SpaceX and Groq. Between software, capital and consulting, we had the three sides of the problem covered.
That became Tridha — a management consulting firm specialising in AI transformation, built on one conviction: if ten companies in the same sector share a problem, that problem deserves a product, not ten proposals. Less than a year and we’re a 20-person engineering team. We work with one of India’s top three steel manufacturers and a leading e-commerce player, and some of the technology we’ve built is deployed at the largest FMCG companies of the country.
