One of the most high profile launches of 2022, Tata Neu from the Tata group, is expected to change the course of the Tata Group. The Super App guarantees the ‘ultimate’ shopping experience and offers discounts, rewards, and cashbacks. It is trying to leverage the trend in digitalization and online shopping along with the trust and equity of the Tata brand by providing a one-stop platform for various in-house services–
The past academic year was indeed a roller coaster of emotions and learning. The biggest takeaway has been how self-awareness has helped me develop my personality and mitigate my weaknesses.
A little backstory: I have been a competitive swimmer representing Team India internationally. In an individual sport, the most significant peril is the zero-sum game, i.e. an advantage to one side resulting in an equivalent loss for the other.
It is not every day that life offers you a chance to experience Mumbai. The city of dreams. And also of traffic, 24/7 incessant rain, and a melange of cultures walking across streets brimming with the aroma of steaming hot vada pavs in every turn you take.
It is also not every day that life offers you a chance to be a part of an institute like BITSoM. Now before I brag about this brand new B-school in town let me walk you through our dramatic entry into the place we’d call our homes for the next two years.
It was the month of August 2020, when I finally decided to pursue an MBA. Before going further, allow me to tell you a bit about myself. I am an architect who is passionate about design and I have worked as an academic in an architecture school. I loved my job as I had the freedom to execute new ideas, but I was not happy with its progression financially. Pursuing higher education in business after having been actively involved in architecture for 7 years was definitely a tough decision. I was convinced by the idea that pursuing an MBA will give me better opportunities for financial growth and well-being.
This is a transcript of Prof Shankkar Aiyar’s interview by our founding class student, Gurucharan. Prof Shankkar Aiyar is a prominent India-based political economy analyst, columnist, and author. He is a visiting faculty at BITSoM and teaches Politonomics
What are three main public policy challenges for India in the upcoming decade?
An MBA (Master of Business Administration) school application journey can be daunting with multiple elements to work upon. The one element that takes the biggest chunk of time is drafting essays. These essays give the admission committee qualitative cues to gauge the applicant’s persona that goes beyond academics and work experience, to reveal the true motivation, life values and larger goals, of the applicant.
There is no set formula or recipe to crafting a compelling story through your essay, but a structured approach can help. To get you started on your application journey, students from our founding class share their own experiences and thoughts.
As a Round 3 BITSoM MBA applicant, one important question you may have is whether applying in R3 puts you at a disadvantage.
Simply put, no you are not at a disadvantage.
Now coming to the detailed answer,
The BITSoM admissions committee is entrusted with not only selecting competent candidates, but also with putting together a diverse cohort with the best mix of knowledge, experience, and goals. If you believe you have something unique to offer or if you excel in academics, professional life and/or anything you are passionate about, then irrespective of which round you are applying in, your application will have a fair chance being shortlisted.
It would be an understatement to say that the Marketing Management course at BITSoM was a myth-buster. It was an eye-opener from the outset, challenging our traditional perceptions of marketing and making us see the subject in a whole new light. Whether it was the concept of marketing itself or Professor’s new addition to the 4 business orientations — the ‘income statement orientation’ — the course gave us a novel take on the management of innovation, brands and customers by marketers.
What if we told you that with just an Excel Sheet, a couple of simple add-ins, and a Java-based graphing applet, you can take trips across India — from the Northeast to Kanyakumari – and across domains – from oil & gas to digital advertising? Well, if anyone can take you on this exhilarating journey in two weeks, Professor Ziv Katalan can. During ‘Decision Models and Uncertainty’, our fourth core course at BITSoM, we had the incredible opportunity to join him on the ride.
